VISUAL IDENTITY

Surely you select the product based on appearance and only then decide whether to buy it, correct? Occurs when using the delivery application. When searching for a specific product, such as pizza, the application shows several specialty establishments. We not only evaluate, but also identify with the symbol that represents the brand. And then? Would you buy from an establishment without a clear and/or coherent visual identity?



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Is a brand logo the same as visual identity?


The logo is the image that represents your brand. The visual identity is made up of the logo, but also business cards, banners, the supporting typography, the colors of the style manual, the website and, in certain cases, even templates for posts on social networks.

At SPD, we say that each brand has its essence, aroma, charm and life!


What does Branding or Brand Identity mean? We can conceptualize branding or brand identity as the opinion that other people have about you, your company, your product or service. It can still be called "corporate identity".



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customers served

160 brand identity projects created

85

logos created